More than a Costume

We turned the year’s most controversial costume into a donation device.

 
 
 

Results:

  • Doubled lifetime donations in 72 hours

  • Increased social following by 45%

  • Secured 215 million earned media impressions; Spent $0 on ads

  • Secured 20+ awards (including Cannes, Chiat, Webby, Mashie)

 
 

The website

 

Social content